The biggest asset of any business is it’s human resource. The employees of an organization are its most valuable assets. They possess the ability to make or break an organization. No matter what kind of a business you run; big, small, corporate or startup – it pays for your employees to be loyal. You’re not automatically entitled to loyalty from your workers: it’s something which you have to earn. You have to cultivate and nurture it with time.

“Employee loyalty is an umbrella term for a set of emotions that make employees feel attached to their current employer and less likely to see greener grass elsewhere.”

In the past, there used to be a concept of ‘life-time employment’, where employers offered job security in exchange for commitment and loyalty but in today’s world where employers themselves are under the constant pressure and scrutiny of various stakeholders, this concept seems like a thing of the past. In the current world, where a large part of the global workforce is being laid off, employee loyalty is not very common. Since the employees are not getting job securities from their employers, they do not hesitate in moving to different organizations for better opportunities.

Many business leaders are worried about excessive staff turnover, particularly amongst young employees. They see an absence of loyalty in the millennials. But these young employees, who constitute a large part of the workforce, are well informed and know their importance to an organization. They know that they are the source of ideas for a business and they are the future. All businesses will need to hire millennials eventually to keep them going and here begins the task of securing loyalty from them.

The following are a few pointers which emphasize on why employers should focus on earning loyalty from their employees

1. 1. Loyal employees push the productivity in the workplace

Loyal employees possess a natural hunger for improvement and success. They are always coming up with new ways and ideas to tackle the daily challenges and help the company grow. They are always ready to work hard and adapt to the environment. They are natural leaders and increase the overall productivity and efficiency with their energy and vibrations.

1. 1. The customer’s experience make or break a business

If an employee is harnessing negative energy, it may be really harmful for the business. It will make the environment of the workplace negative and would have an impact on the efficiency of the employees too. If a customer has a negative experience with an employee, it can ruin the reputation of the business. On the other hand, a loyal employee would always have respect for the company and the customers and would always prioritize the values of the company. Employee loyalty builds the bridge towards consumer loyalty. Both of them are crucial to a company’s productivity and performance.

1. 1. Employee loyalty improves the image of the business

Employees matter more than most people think they do. A majority of a company’s image is built by the employees. They are the ones that make the product and sell them under the company’s brand name. Apart from that, if employees are treated well and rewarded well, more and more people would be willing to work for the business. .

1. 1. Employee loyalty increases the chances of survival

Whenever a company is under fire or is experiencing a slump, loyal workers would know how to stay above water and would not give in to the slump. They will stay loyal and dedicated to the organization during the ups and downs. They would come up with effective solutions and would keep everyone motivated and positive. This is most prevalent when there’s a hiccup in the pay of employees.

1. 1. Employee loyalty should be a part of the company’s growth plan

: Every company has a plan for growth and expansion, a roadmap of where it wants to be in the future. However, not everyone is able to achieve that. A huge reason behind it is the absence of employee loyalty. A large part of the existing workforce is fired and a lot of new employees are hired. Due to this, a large amount of time, money and efforts are incurred and the concept of loyalty does not exist among the employees due to no job security. To avoid this, a concept of loyalty bonus can be incorporated within the organization to incentivize the loyal employees.

A loyal workforce is something that all businesses should aspire to, so if you want to make sure that your employees are dedicated to you and your business, then you are going to need to show them the ways that you can inspire the feeling of loyalty. Do give your opinions in the comments section!